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Naming, Brand Identity
a big national flower retailer decided to kickstart a network of small flower kiosks "on-the-go"
customers stereotype is to buy flowers mainly in a huge bouquets and mostly due to a festive occasion, however the project aim was to change the pattern, making buying flowers more of a routine so, we needed to break the stereotype with identity
naming and identity are all about the simple idea of buying flowers on a most simple way, no matter the destination — home, office center, a business meeting or a brunch with friends
the kick-start of a new philosophy of buying flowers
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