Naming, Brand identity
a smart fireplace manufacturer
previously the manufacturer had a brand identity that applied mostly to the expensive architectural projects owners, not their makers — however, it appeared that their brand needed to catch the designer's and architect's eye at the first place
we created a minimalistic and hipster identity with a bold naming and tone of voice that attracted lots of attention inside the professional community plus even become a consumer's love mark.
the brand become well-known and appreciated in the international professional architect community