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Costs of Branding

Unforgettable logos. Pretty designs. Peppy copies. When it comes to branding it is

not only about a nice look, it is a complex of steps to make your business stand

out. It is branding that builds a unique business identity, connects with customers, and establishes a strong reputation in the marketplace. It is essential to understand that branding your business is very important. Branding creates the first impression and makes people decide whether they want to interact with you or not. That is why it is never a good idea to cut your budget on branding by using free logo constructors and other ways to ‘cut corners’.





When you invest in your brand identity, you invest in the future of your company.

Of course, it costs time, effort, and money, so no wonder everyone is bothered by

the question “what is the exact cost of good branding?’. This question can’t be

called a ‘one-size-fits-all’ because it always depends on the needs, priorities, and

goals of your business. Let’s say, one business will go for a $5,000 ‘drop-it-in-the-

bucket’ package which includes some basic things like logo creation and color

palette. And another will choose a ‘full’ pack with a budget of $30,000! It all

depends on an individual situation.


Also, there are many factors that influence prices. The complexity of the project,

the experience of the branding company or designer, the number of revisions, and how many specialists are involved are the main factors affecting the cost of

branding projects, and the pricing itself. Let’s dive deeper into each of them.


Brand Strategy

Brand’s mission, company’s tagline, values, goals – all these things are important

when it comes to creating your brand’s strategy. This must be done prior to

working on any visual element. The process involves defining the brand's target audience, values, messaging, name, brand story, and overall positioning. These tasks fall into the internal team or you can always hire a branding agency or a consultant. Prices vary on how difficult the project is and how experienced is the

team that works on it. A simple brand strategy can cost anywhere from $1,000 to

$5,000, while a more comprehensive approach with multiple rounds of revisions

can cost upwards of $20,000. We know, these numbers might seem crazy but you

can get a really good brand strategy without breaking the bank. Just choose the

agency carefully.


Logo Design

A logo is basically the face of your company. It should be memorable,

recognizable, unique, and reflect your company’s personality. Never cut corners on the logo because there’s a rule: you get what you pay for. So, if you paid a few

bucks to a non-professional designer, don’t be surprised to receive not what you

were aiming for. Indeed, a logo design can cost from $100 to $1,000, while a more

scrupulous work can cost upwards of $5,000. Keep in mind that you have to

receive all formats files of your logo (from .png to Adobe Illustrator files) with

different backgrounds and a variety of mock-ups. Logo Design is pricey because it

is a very time-consuming process and the team (or designer) has to do their best to customize it to your liking.


Visual Identity System

Brand Strategy and Logo Design are definitely the most important, time and

money-consuming processes. However, once it is done, you should start working

on a visual identity system for your brand. What is that? Basically, it is your

signature color palette, typography, and other design elements. A comprehensive

visual identity system can help ensure consistency across all marketing materials

and reinforce the brand's messaging. Once again, the cost of this service depends on many factors but mostly on the number of design elements required and the experience of the designer or agency. A basic visual identity system can cost anywhere from $1,000 to $5,000, while a more comprehensive one can cost

upwards of $20,000.


Brand Guidelines

Your team has to know how to use your brand's visual identity across all marketing channels right. It might be challenging to keep your eye on everything so brand guidelines come in handy as it explains logo usage, color usage, typography, imagery, and other design elements to the team. Editorial and style guides help to ensure consistency across all marketing materials and help protect the brand's visual identity. The cost of brand guidelines depends on the amount of work, the complexity of the project, and the experience of the designer or agency. Normally, a basic set of brand guidelines starts from $1,000 to $5,000, but if you want it to be more complex, it can cost upwards of $10,000.


Website Design

No decent brand can exist without its own website and the design of your website

is an essential component of a brand's online presence. It should reflect the brand personality, be easy to use, and be visually appealing. When it comes to website designs, the prices can be really different. If you need a simple website design, it can cost you anywhere from $1,000 to $5,000, But if you are aiming for a complex design with many pages, you may pay up to $10,000.


Marketing Materials

Marketing materials include business cards, brochures, and other advertisement

materials that help businesses promote their brand and connect with customers.

However, this type of marketing is no longer in priority so it won’t cost you crazy

money. Of course, the price always depends on the type of material and the

quantity required. So, to develop them you might pay from $50 to $500 for a

simple business card design. If you need a more complex brochure design, it can

cost up to $5,000.


Ongoing Brand Management

The last step that should be taken in your way of branding is management. You

have to be sure that your brand remains consistent across all marketing channels.

Ongoing brand management includes social media management, public relations, and advertising. The price tag depends on the complexity of your requests and, of course, the experience of the team. Social media management can cost anywhere from $500 to $5,000 per month, while public relations and advertising can cost upwards of $20,000 per month.





Branding is fundamental, so cutting corners can be detrimental to your business.

Of course, it is always tempting to choose the cheapest option but keep in mind

that if you don’t want to invest in your company and you don’t see its value why

your customers should? Strong branding can help a business stand out in a

crowded marketplace, connect with customers, and establish a reputation for

quality and reliability. Paying for good branding is investing in the future of your

company which will bring success in the long term.


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