Every time we check on a certain website and accept all the cookies, we share our personal information that is collected and used by different companies. We don’t even think of it but we do it all the time. For example, when we buy something online, we share our credit card numbers, address, date of birth, and many other things. This means that private information fuels much of the internet. From online streaming platforms to dating apps and even to that guy from Canada who just purchased a $2,000 tutorial on how to become a millionaire with his friend’s credit card. However, no one, including the government, can’t use this information without permission and by accepting the websites’ Privacy Policies, we agree to share.
Of course, other countries that are not the part of EU have their own directives and laws but the EU Directive is pretty influential and sums up the requirements on a global level. The regulations we are talking about are called GDPR and it is a law that works to protect EU citizens and give them more control over their private information online. It has a unified legal framework for data protection in EU and EEA states.
The GDPR has proven that it works well as it was recently shown due to some high-profile cases. In order not to be fined for a large amount of money, businesses should follow the GDPR and regard privacy as a top priority.
Even though the rules are strict and companies must put the security of people's personal data in the first place, nevertheless, we need to know what to check and what information is collected by various tools such as Google Analytics.